People Profile

Gus Giobbi, Co-Founder of International Spectrum and MultiValue Champion!

1. How did you get started in PICK?

In 1973 a next-door neighbor had a medical products distribution company and knew I was “working with computers.” He asked me for advice about an IBM System 3 he was going to buy for his company to do online order entry, inventory control, and accounting. I left CSC to talk him out of that ridiculous suggestion and evaluate appropriate computer systems for his application and eventually ran into a Microdata salesman who then introduced us to Dick Pick and Pick Systems. I started Interactive, Inc. in San Diego and the rest, as they say, is history.

2. Why do you think MultiValue applications continue to thrive?

Because of the hundreds of thousands of man-hours, it has taken to develop MV applications, they are based on solid, tested business rules that are hard to replace or be replaced.

3. What is a memorable event or funny story from your time in the market?

It’s hard to choose from so many, but here’s a favorite. In the late 70s, the days before political correctness, I was in the final closing visit of a sales cycle to sell a Microdata System to Figi Giftware. Being divorced at the time, Todd Figi had been telling me in all our preceding meetings that he had a sister I should get to know. So there I was, expecting to close the sale and pick up the deposit check. All of Todd’s management team were also in the conference room. Todd opened the meeting. “Gus”, he said. “I have to tell you that I talked with another customer of yours that you sold a Microdata to. It’s Maury Karp from Glass Head in Los Angeles. He said the system you sold him was awful.” I was stunned and said, “Does this mean I don’t get to go out with your sister?” They all roared. Todd then said, “Maury also said the system you sold him was also the best system he ever had.” I got the deal.

4. What are you doing now?

I’m semi-retired – Monica and I ironically still own the Corporation called International Database Management Inc. (IDBMA) under which we used to produce the International Spectrum shows. Now we provide monthly email newsletters for most of the marinas in San Diego and developing marine-based websites. I am still using MultiValue 47 years later (Revelation on the NexusTek Cloud) for our business,, which produces monthly email newsletters for marinas.

5. What are you passionate about?

I’m passionate about writing, travel, my wonderful wife Monica, my terrific kids and grandkids, our French Bulldog Maximus, and all things Italian (I started to learn to speak Italian when I was 70 and Monica and I have dual citizenship with Italy, an apartment in Orvieto, and a bazillion Italian relatives in the Lake Como region).